Shares: Businesses explore social media (30 Jul 09)
Posted by markturrell on August 3, 2009
PDF: Shares Magazine – Social Media – Imaginatik – 30Jul09
For the full article, have a look at the attached PDF file from Shares Magazine in the UK. The story is about how UK PLCs are starting to use social media to interact with the public and shareholders. The Imaginatik quote ends the story and is as follows:
Social Media & Public companies: Are you on the train... or under it
“This is a difficult time for companies, comparable to the emergence of the Internet. there are lots of opportunities out there and it is difficult to know what exactly firms should do,” says Mark Turrell, chief executive of software group Imaginatik (IMTK: AIM). “But this phenomenon is getting bigger and companies need to get engaged. The question is, are you on the train or are you under it.”
The social media scene is a rapidly moving space and we do not know all the answers yet – but we know there is a change at work. “Management teams need to get immersed in this – you cannot understand it from the outside, or by looking over someone else’s shoulder,” says Turrell. “This is the future”. As the importance of social media grows, so will the opportunities for quoted companies currently at the vanguard of this online revolution.
By Jessica Furseth, Shares Magazine
